FOR IMMEDIATE RELEASE: Wednesday, May 7, 2014
SUMMERLAND LAUNCHES TOURISM WEBSITE AND VIDEO TO ATTRACT MORE VISITORS
Summerland launched a bold new website and video today as the latest move in its rollout of a first-class tourism brand designed to market the wonders of the beautiful community to increasing numbers of visitors from around the world.
In partnership with the Thompson Okanagan Tourism Association (TOTA) and with program support from Destination BC, the Summerland Chamber of Commerce began developing its new brand more than two years ago with a task force of more than 15 stakeholders representing all sectors of the local tourism industry. This initiative was identified in the Tourism Plan completed in 2011 through the Community Tourism Foundations program.
It also partnered with other agencies and enlisted the talents of a number of local and regional resource people to develop a high-quality new brand using vibrant images and compelling text that aligns with some of the best new tourism marketing guidelines available.
The resulting brand, with the tag-line ‘Summerland – Take Your Time’, has been used in recent months for improved tourism marketing and the latest Visitor Guide, produced in partnership with Black Press.
The new brand, website and video make Summerland the latest community to align its tourism marketing with the Thompson Okanagan’s new Regional Tourism Strategy “Embracing Our Potential” and the Canadian Tourism Commission’s research-based ‘EQ’ (Explorer Quotient) marketing strategy.
Now, the Chamber has unveiled its new tourism website – at www.tourismsummerland.com – featuring an entertaining new tourism marketing video on its homepage. Both products received support from Destination BC’s Community Tourism Opportunities program and the District of Summerland.
The website, produced by Tambellini Design Studio, includes information about Summerland’s many attractions and activities including its Okanagan Lake beaches, scenic hillside vineyards, orchards, mountains, restaurants, accommodations, stores, golfing, fishing, touring the wineries along ‘Bottleneck Drive’, visiting fruit stands, hiking, biking, visiting the Summerland Ornamental Gardens, and riding on the historic Kettle Valley Steam Railway. The engaging text was authored by Summerland writer Denise Howie and active photos were shot by professional photographers Eric Simard, Kelly Funk and Darren Robinson – all designed to appeal to the types of travellers likely to want to visit Summerland.
The video, produced by local company ET2media, follows accomplished Summerland guitar player Kirk Dixon as he visits attractions throughout the community.
Chamber Manager Christine Petkau says, “We hope the website and video will showcase the depth and breadth of all that we have available for visitors in Summerland.”
TOTA Community Development Specialist Simone Carlysle-Smith applauds Summerland’s alignment of its brand and website with the goals of the new Regional Tourism Strategy and the leading-edge principles of the EQ marketing program, which identifies and markets to potential visitors based on their social values and travel preferences.
“Summerland has shown how communities throughout the region can incorporate the regional strategy into their local initiatives, showcasing their uniqueness while demonstrating industry best practices,” Carlysle-Smith says.
TOTA President & CEO Glenn Mandziuk says, “This excellent development by Summerland demonstrates the power of partnerships – local destination marketing organizations working with local companies, stakeholders, writers, photographers, and with TOTA, Destination BC, and regional resource people, to create a strong, world-class tourism brand and marketing approach.”
Summerland Chamber President Arlene Fenrich says, “The Summerland Chamber of Commerce has been supported by TOTA for many years and has been actively working with TOTA on this rebranding project since the fall of 2012. TOTA’s expertise in the tourism arena is substantial and they have brought this expertise to bear throughout the branding project and the variety of ways the new brand has been implemented in the past year. Today we are delighted to be unveiling this pivotal piece of our tourism brand – a dedicated visitor website. We believe this new website provides a striking showcase for all that we have to offer visitors to Summerland. The Chamber Board also wishes to thank our own staff for their work on this project as well as the design team, the photographers, the videographers and the content writer for their dedication to the task, and the District of Summerland for their ongoing support for the project and recognition of tourism as a key economic driver in our community.”
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PHOTO — Attending the May 7 launch of the new Summerland tourism website and video were, from left: Eric Thompson, ET2media; Connie Denesiuk, Director, Summerland Chamber of Commerce; Summerland Councillor Robert Hacking; Summerland Mayor Janice Perrino; Summerland Councillor Bruce Hallquist; Ellen Walker-Matthews, TOTA Marketing Experiences Specialist; Ian McIntosh, Director of Development Services, District of Summerland; Glenn Mandziuk, TOTA President & CEO; Thor Clausen, Director, Summerland Chamber; Arlene Fenrich, President, Summerland Chamber; Stephanie Tambellini, Tambellini Design Studio; Christine Petkau, Manager, Summerland Chamber; Shannon Brilz, Summerland Visitor Centre Co-ordinator; Sophia Jackson, Summerland Chamber Membership Services; Christina Anabo, Marketing Specialist, Tambellini Design Studio; Writer Denise Howie; and Simone Carlysle-Smith, TOTA Community Development Specialist.
FOR INFORMATION CONTACT:
Glenn Mandziuk, TOTA
250-860-5999 ext 216
Christine Petkau, Summerland C of C
Simone Carlysle-Smith, TOTA
250-860-5999 ex 214